Privacy Policy
1. Introduction
At Acertana, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our marketing automation services. Please read this privacy policy carefully. By using our services, you consent to the practices described in this policy.
2. Information We Collect
We collect several types of information for various purposes:
- Account Information: Email address, name, company details, and contact information
- Usage Data: Information on how you use our services, including analytics, preferences, and interaction patterns
- Marketing Data: Campaign performance, audience engagement metrics, and conversion data
- Technical Data: IP address, browser type, device information, and cookies
3. How We Use Your Information
We use the collected information for the following purposes:
- To provide and maintain our services
- To improve and personalize user experience
- To analyze service usage and optimize performance
- To communicate with you about service updates and marketing offers
- To comply with legal obligations
- To detect and prevent fraud or abuse
4. Data Storage and Security
Your data is stored on secure servers located within the European Union. We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.
5. Data Sharing and Third Parties
We may share your information with:
- Service providers who assist in operating our platform
- Analytics partners who help us understand service usage
- Legal authorities when required by law
We do not sell your personal data to third parties.
6. Your Rights Under GDPR
As a user, you have the following rights:
- Right to access your personal data
- Right to rectification of inaccurate data
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
7. Cookies and Tracking
We use cookies and similar tracking technologies to track activity on our service and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.
| Cookie Name | Purpose | TTL (Lifetime) |
|---|---|---|
| session_id | Manages your session and authentication status | 24 hours |
| preferences | Stores your preferences and settings | 6 months |
| analytics_id | Collects anonymous statistics about website usage | 12 months |
| marketing_consent | Remembers your marketing preferences | 12 months |
8. Children's Privacy
Our services are not intended for use by children under the age of 16. We do not knowingly collect personal information from children under 16.
9. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "last updated" date.
10. Contact Us
If you have any questions about this Privacy Policy or our practices, please contact our Data Protection Officer at:
Acertana
Belgium
Email: privacy@acertana.com